IPL 2022 & 2023 Sponsors List: With 10 teams competing for the title, the Indian Premier League (IPL) is known as one of the world’s most prestigious professional T20 leagues (IPL Sponsors List 2023). The Board of Control for Cricket in India (BCCI) started the league in 2008, with eight teams participating in the inaugural season.
Approximately $400 million was the base price of the franchises at the auction held on January 24, 2008. Following the auction, the winning bidders and cities where the teams would be based were announced: Deccan, Bangalore, Rajasthan, Punjab, Chennai, Delhi, Kolkata, and Mumbai.
A total of $723.59 million was spent on all the franchises sold in the IPL 2023. As the world’s first live-streaming sporting event on YouTube, the IPL became a global phenomenon in 2010. Approximately US $6.3 billion was invested in the IPL’s brand in 2019 according to Duff & Phelps.
Approximately $150 million was contributed to India’s Gross Domestic Product (GDP) during the 2015 IPL season, according to the BCCI. There are two companies of TATA are TATA IPL sponsors.
All IPL Title Sponsors List
There are several sponsors in the IPL 2023, including the IPL title sponsor, the official partner of IPL 2023, broadcasters, digital streaming partners, strategic timeout partners, and umpires.
- The IPL 2023 has now added RuPay to its official sponsor list (IPL 2023 Sponsor List).
- As a result, Vivo withdraws from being the title sponsor of the IPL 2022 season, and TATA replaces them. Now from IPL 2022, TATA is the official sponsor of the title.
- The online food ordering and delivery platform Swiggy will become the sixth official sponsor of the IPL.
| Partnership | Brands |
|---|---|
| Title Sponsor | TATA |
| Official Partners | Dream11, Unacademy, TATA Safari, CRED, Upstox, RuPay |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Disney+Hotstar |
| Umpire Partners | PayTM |
| Official Strategic Timeout Partner | CEAT |
- Sponsored by Tata, the title is worth 440 crores.
- A total of 210 crores are sponsored by official sponsors.
- The sponsorship of umpires amounts to 28 crores.
- A 30 crore sponsorship was provided for the official strategic timeout.
According to the terms of its five-year contract, Star India will pay the BCCI Rs. 16,347 crores over that period (Rs. 54.5 crores per match). (IPL Sponsors List 2023) According to BCCI officials, the rights to the league should fetch between thirty and thirty-five crores due to its rapid growth and sustained viewership.
Broadcasters will be able to watch a minimum of 14 more matches with the expanded IPL. According to current exchange rates of dollars, this is equivalent to Indian’s 756 crores. The IPL is also aiming to increase the number of matches by 34 every year in the long run.
IPL Sponsor Title History
A recent bid completed by the BCCI, which owns the IPL, netted the organization Rs 12,715 crore by selling just two teams. A team’s average cost has grown 17-fold in 13 years, to Rs 6,357 crore.
| Team Name | Brand value |
|---|---|
| Mumbai Indians (MI) | ₹2,700 crore (US$358.6 million) |
| Chennai Super Kings (CSK) | ₹2,500 crore (US$332.0 million) |
| Kolkata Knight Riders (KKR) | ₹543 crore (US$72.1 million) |
| Royal Challengers Bangalore (RCB) | ₹536 crore (US$71.2 million) |
| Sunrisers Hyderabad (SRH) | ₹442 crore (US$58.7 million) |
| Delhi Capitals | ₹370 crore (US$49.1 million) |
| Punjab Kings | ₹318 crore (US$42.2 million) |
| Rajasthan Royals | ₹249 crore (US$33.1 million) |
| Lucknow Super Giants | ₹7,090 crore (US$941.6 million) |
| Gujrat Titans | ₹5,625 crore (US$747.0 million) |
IPL Team Sponsors 2023
1) Chennai Super Kings (CSK)
Chennai Super Kings announce TVS Eurogrip as Principal Sponsor for the 2023-2024 season. Listed below are the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of CSK.
| Partnership | Brands |
|---|---|
| Principal Partners | TVS Eurogrip, India Cements, Gulf Oil, British Empire, SNJ 10000, Reliance JIO, Nippon Paints, Astral Pipes, Equitas |
| Official Partners | Dream11 |
| Digital Partners | Amazon Pay, Aqilliz |
| Pouring Partners | Amul Kool |
| Radio Partners | Fever FM, Hello FM |
| Merchandise Partners | ICICI Bank, Fan Craze, Christy Textiles, Fan Play, Fully Filmy, Atlas Ware, Levista Instant Coffee, NAC Jewellers, Nasher Miles, The Souled Store |
2) Royal Challengers Banglore (RCB)
Below you will find a list of the RCB’s Principal Partners, Official Partners, Digital Partners, and Merchandise Partners.
| Partnership | Brand |
|---|---|
| Title Sponsor | Muthoot Fincorp |
| Principal Partners | DP World, EXIDE, Reliance JIO |
| Associate Partners | PUMA, MPL, PhonePe, BOAT, MAX Life Insurance, Nippon Paints |
| Official Partners | Kingfisher, Myntra, Socios.com, JAIN Deemed-to-be University, Nestle MILO, BKT (Balkrishna Industries Limited), Herbalife Nutrition, Kotak, Sosyo, EUME Fever 104 FM, MX TakaTak, DNA Networks, iB cricket, Fever 104 FM |
3) Mumbai Indians (MI)
We have the following Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of MI’s. For the next three years, Slice will main sponsor the Mumbai Indians for 90 crores.
| Partnership | Brands |
|---|---|
| Principal Partners | Slice |
| Associate Partners | Marriott Bonvoy, Astral Pipes, Reliance Jio |
| Official Partners | MX TakaTak, PhonePe, Kingfisher, USHA, ACKO, Cadbury Dairy Milk, Colgate, Kotak, Dream11, BKT(Balkrishna Industries Limited), Men of Platinum, Amul Kool, Boat – Audio Products, Performax, ESA (Education and Sports for All), DNA Networks, Radio City 91.1 FM, Fever 104 FM |
4) Sunrises Hyderabad (SRH)
Below you will find a list of the SRH’s Principal Partners, Official Partners, Digital Partners, and Merchandise Partners.
| Partnership | Brands |
|---|---|
| Title Sponsor | Cars 24 |
| Principal Sponsor | Ralco Tyres, Kent Mineral RO, Reliance JIO |
| Official Sponsor | Dream11, TCL, ACKO Insurance, Colgate, Jai Raj Steel |
| Official Partners | TYLA, Tenali Double Horse Urad Dall, Kotak, Amul Kool, MX TakaTak, SUN Network |
| Merchandise Partners | Fan Code Shop, Cover It UP |
5) Kolkata Knight Riders (KKR)
Below you will find a list of the KKR’s Principal Partners, Official Partners, Digital Partners, and Merchandise Partners.
| Partnership | Brands |
|---|---|
| Principal Sponsor | Winzo Sports, Unacademy |
| Official Sponsors | LUX Cozi, TV9 Bharatvarsh, Joy – Beautiful by Nature, Reliance JIO, 1 Finance, ACKO, Wrong |
| Official Partners | McDowell’s No.1 soda, Nestle Munch, LG – Life’s Good, BKT, Thums UP, Kotak, Mio Amore, OPEN, Rollick |
6) Delhi Capitals (DC)
Below you will find a list of the KKR’s Principal Partners, Official Partners, Digital Partners, and Merchandise Partners.
| Partnership | Brands |
|---|---|
| Principal Sponsor | JSW, APL Apollo Steel Pipes, Octa FX, BOLT |
| Associate Sponsors | ACKO, Royal Stag, Rapi Pay, Evolut, Cup Noodles, Jio, Dream 11, Wrogn |
| Partners | BKT, Optimum Nutrition, BOAT, Kotak, FanCode Shop, Fever FM |
7) Rajasthan Royal (RR)
Below you will find a list of the RR’s Principal Partners, Official Partners, Digital Partners, and Merchandise Partners.
| Partnership | Brands |
|---|---|
| Title Sponsor | Happilo |
| Principal Sponsor | BKT, Reliance JIO, Dollar |
| Associate Sponsors | Studds, One Moto |
| Official Partners | Dream11, Barbados |
8) Punjab Kings (PBKS)
Below you will find a list of the PBKS’s Principal Partners, Official Partners, Digital Partners, and Merchandise Partners.
| Partnership | Brands |
|---|---|
| Title Sponsor | EBIX Cash |
| Principal Sponsor | BKT, Lotus Herbals, Reliance JIO, Oasis All Seasons, Dream11, BOAT |
| Official Partners | Bodycare, Kotak |
| Smile Partner | Colgate |
| Official Kit and Merchandise Partner | T10 Sports |
| Merchandise Partners | Fancode Shop |
9) Lucknow Super Giants (LSG)
Below you will find a list of the PBKS’s Principal Partners, Official Partners, Digital Partners, and Merchandise Partners.
| Partnership | Brands |
|---|---|
| Title Sponsor | My11Circle |
| Principal Sponsor | Will Update Soon |
| Associate Sponsor | Acko General Insurance, Credenc.com, Greenply Industries, Darwin Platform Group of Companies (DPGC) |
| Official Partners | GIGABYTE Technology and AORUS, Too Yum! |
| Merchandise partners | Will Update Soon |
10) Gujarat Titans (GT)
Below you will find a list of the GT’s Principal Partners, Official Partners, Digital Partners, and Merchandise Partners.
| Partnership | Brands |
|---|---|
| Principal Partner | Ather Energy |
| Associate Partners | Capri Global, BKT Tires, JIO, Astral, Simpolo Ceramics, ACKO, Toothsi, Meesho |
| Official Partners | Dream11, BOAT, Kotak Cards, AMUL, Radio Mirchi(Radio Partner) |
IPL Sponsors List From 2008 to 2022
Through its partnership with Tata Group, BCCI has boosted revenue and has a partner whose patriotism is unmatched. BCCI has appointed the Tata Group as its chief sponsor of the world’s most lucrative cricket tournament, replacing VIVO, the Chinese mobile manufacturer.
For $2,200 crore, Vivo has secured the title sponsorship rights between 2018 and 2022. A one-year extension is granted to the Chinese mobile company as title sponsor. Due to the worsening Sino-Indian diplomatic ties, Vivo stepped down as IPL sponsor in 2020. In 2021, Vivo was back as IPL sponsor.
The IPL has had various title sponsors over the past 13 years, starting with DLF in 2008 and ending with Vivo in 2021. IPL sponsors list year wise from 2008 to 2022.
DLF (2008 to 2012)
After submitting a bid of about 40 crores, DLF won the title sponsorship and signed a contract with BCCI for four years. Neither company decided to renew the deal when it expired in 2012.
Pepsi (2013 to 2015)
When DLF failed to renew the contract in 2013, Pepsi stepped in to sponsor the IPL. With this sponsorship, it became the second brand to support the IPL. During a five-year period, the multinational beverage company bid $496.2 crore. In light of the spot-fixing allegations swirling around the league, the beverage company decided to walk out of its contract a year ahead of schedule.
Vivo IPL (2016 to 2017)
Earlier this year, a bid of $60 crore was submitted by Vivo, a Chinese mobile phone manufacturer, to BCCI for a two-year contract.
Vivo IPL (2018 to 2019)
Having bid 2,199 crore, the Chinese mobile manufacturer successfully re-won their sponsorship rights for 5 years. Vivo paid approximately 440 crore per year. Due to the Galwan Valley military conflict between India and China, it terminated the agreement before it ended in 2020.
Dream11 (2020)
A bid of 222 crores was made by Dream11, the gaming platform that took over Vivo’s space.
Vivo IPL (2021)
Vivo came back after replacing Dream11 with its own gaming platform. Sponsorship rights for Vivo were awarded for 5 years starting in 2018 and ending in 2022. As Vivo returned in 2021, it hoped that Sino-Indian tensions would be forgotten.
But, the matter seems to have remained a problem for the company. The BCCI has gained a double boost of revenue and patronage by signing on Tata Group, a veritable example of home-grown Indian enterprise.
